Sporting Apparel
One Championship strikes out with Under Armour partnership
US sportswear manufacturer Under Armour has entered into a partnership with Asian mixed martial arts promotion the One Championship.
Macron replaces New Balance as Stoke kit partner
Italian sportswear company Macron has entered into a kit partnership with English Premier League football club Stoke City.
Red Bull’s ice hockey clubs extend with Warrior Sports
EHC Red Bull München, which plays in the Deutsche Eishockey Liga, the top tier of ice hockey in Germany, and Austrian Eishockey Liga outfit EC Red Bull Salzburg have extended their kit partnerships with US sporting goods manufacturer Warrior.
Adidas returns to partner Coritiba
German sportswear giant Adidas has entered into a kit partnership with Campeonato Brasileiro Serie A football club Coritiba.
Exeter Chiefs score extension with kit partner
UK-based sportswear manufacturer Samurai Sportswear has opted to extend its partnership with English Premiership rugby union club Exeter Chiefs.
Mitchell & Ness upgrades NBL deal
US sportswear manufacturer Mitchell & Ness has enhanced its partnership with Australia’s National Basketball League.
University of Central Florida extends Nike deal
US sportswear giant Nike has extended its partnership with the University of Central Florida’s athletics programme.
Cruzeiro signs Umbro kit deal ahead of new season
UK sportswear manufacturer Umbro has signed a deal to become the new kit partner of Campeonato Brasileiro Serie A football club Cruzeiro.
Under Armour replaces Nike as UC Berkeley partner
US sportswear manufacturer Under Armour has entered into a 10-year partnership with the University of California, Berkeley.
Adidas Golf extends Ryder Cup Europe partnership
The golf division of German sportswear giant Adidas has renewed its partnership with the Ryder Cup Europe team for the 2016 and 2018 editions of the event.
Under Armour teams up with Worcester Warriors
US sportswear provider Under Armour has agreed a three-year deal to become the new official technical-wear partner of English Premiership rugby union team Worcester Warriors.
Southampton kits up with new partnership
English Premier League football club Southampton has entered into a long-term partnership with sports footwear, apparel and equipment provider Under Armour.
Peak Sport signs up to support Palestine at Rio 2016
Chinese sports apparel and equipment provider Peak Sport has entered into a partnership with the Palestinian Olympic Committee.
Godolphin secures Under Armour partnership
Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.
Yankees put best foot forward with new partnership
Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.
USA Cycling kits up with Assos
Swiss cycling apparel company Assos has entered into a partnership with USA Cycling, the sport’s national governing body in the US.
Commonwealth Games England renews with kit partner
Sportswear company Kukri has renewed its partnership with the Commonwealth Games England governing body.
Schneider Electric, Asics extend with Paris Marathon
Energy management firm Schneider Electric has extended its title sponsorship of the Paris Marathon, while Japanese sportswear company Asics has also renewed its partnership with the mass-participation event.