US sportswear manufacturer Mitchell & Ness has enhanced its partnership with Australia’s National Basketball League.
The company has agreed a deal to become the official on-court and off-court apparel partner of the NBL. The deal, financial terms of which were not disclosed, will cover the 2016-17 season.
“To have such an icon of the basketball industry producing our on and off-court products is a fantastic result for both the teams and fans of the sport in Australia,” NBL general manager Jeremy Loeliger said. “They not only have a long history in knowing what works in sports retail and apparel, but they also have cutting edge expertise at their fingertips through their owners, (German sportswear giant) Adidas.”
Mitchell & Ness produced headwear and caps for the NBL during the 2015-16 season. The company also holds licences with North America’s NBA basketball, MLB baseball, NFL American football and NHL ice hockey leagues to produce apparel and headwear.