Sporting Apparel
Nike makes esports play with League of Legends China deal
Sporting goods brand Nike is close to a landmark sponsorship deal worth tens of millions of dollars with the League of Legends Professional League China (LPL)
Nike extends long-running Premier League pact
The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
Nike extends backing of NBA Mexico City Games
US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Real Madrid has sealed the deal with adidas, says Spanish press
Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.
Olympique Lyonnais signs up to five more years with adidas
Ligue 1 club Olympique Lyonnais has renewed its kit supply deal with adidas for another five years.
The new deal will start in 2020-21 and will take the club’s partnership to 2024-25.
Asics retains Wallabies in rugby portfolio
Japanese sportswear company Asics has locked down an extension with a second major rugby union body in the space of a week by striking a new six-year contract with Rugby Australia
Mizuno ups sponsorship stake in British Rowing
Japanese sporting goods brand Mizuno will title sponsor this December’s 2018 British Rowing Indoor Championships in London.
Spurs strike 15-year agreement with Nike
English Premier League club Tottenham Hotspur has extended its kit deal with sporting goods giant Nike in a 15-year deal, running from 2018-19 until 2032-33
Warrington Wolves score new kit partner
English Super League rugby league club Warrington Wolves has entered into a two-year partnership with Irish sportswear manufacturer O’Neills.
Springboks sign five-year kit extension with Asics
South Africa Rugby has signed a five-year kit supply extension with Japanese sportswear brand Asics
Adidas to back Real Kashmir’s historic I-League entrance
Real Kashmir FC has agreed a kit partnership with German sportswear company adidas ahead of its debut in Indian top-tier football competition the I-League
AOKI becomes Tokyo 2020’s latest domestic partner
The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings
Express clothing brand expands partnership with NBA
US clothing brand Express has expanded its partnership with the National Basketball Association, with a new ad campaign and line of NBA-licensed apparel to follow
JD Sports signs shirt sponsorship pact with Western Sydney Wanderers
Sportswear retailer JD Sports has agreed a shirt sponsorship deal with Australian A-League football club the Western Sydney Wanderers.
Conor McGregor offsets UFC loss, renews with Monster, signs with Reebok
Mixed martial arts fighter Conor McGregor signed a pair of new sponsorship deals ahead of his comeback fight against Khabib Nurmagomedov last Friday.
Arsenal switch from Puma to adidas in new £300m kit deal
Premier League club Arsenal has signed a new £300m ($391m) kit deal with German brand adidas, as the Gunners prepare to say goodbye to Puma at the end of this season.
Puma gearing up for centenary celebration at Valencia
Sports brand Puma is recruiting a marketing team to manage kit sponsorship at LaLiga’s Valencia, as it prepares to take over from adidas at the start of next season, Spanish press reports have said.
Surf’s up in France for Quiksilver and ROXY title deals
The France stop on the World Surf League (WSL) Championship Tour will continue to be called the 'Quiksilver and ROXY Pro France' for the next three years, through 2021