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Arsenal switch from Puma to adidas in new £300m kit deal

Premier League club Arsenal has signed a new £300m ($391m) kit deal with German brand adidas, as the Gunners prepare to say goodbye to Puma at the end of this season.

Arsenal announced the new five-year deal with adidas today, reportedly worth around £60m per year. The last time adidas supplied Arsenal’s kit was in 1994.

Under the new deal, Arsenal will double its money compared to its current kit deal with German brand Puma, which is worth around £30m per year.

Puma has supplied Arsenal’s kit since 2014-15 under a similar five-year deal.

Arsenal’s new deal with adidas will see the Gunners take joint second place among the Premier League’s most expensive kit deals, tied with London rivals Chelsea FC.

In first place is Manchester United, whose kit deal with adidas is worth around £75m per year.

For more on Arsenal’s sponsorship portfolio, see our analysis of the club’s regional sponsors here.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.