HomeNewsNewsClothing - SportsFootballFrance

Olympique Lyonnais signs up to five more years with adidas

Ligue 1 club Olympique Lyonnais has renewed its kit supply deal with adidas for another five years.

The new deal will start in 2020-21 and will take the club’s partnership to 2024-25.

Olympique Lyonnais said in a statement that adidas will pay an increased fee for the deal’s next cycle.

The fee will also fluctuate based on the club’s performance in domestic and European competitions.

Adidas’s only other kit deal in Ligue 1 this season is with RC Strasbourg.

The German brand did have a kit deal with Olympique Marseille, but Puma took over at Marseille when the club’s contract with adidas expired at the end of last season.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.