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Mizuno ups sponsorship stake in British Rowing 

Japanese sporting goods brand Mizuno will title sponsor this December’s 2018 British Rowing Indoor Championships in London.

This sponsorship builds on Mizuno’s Official Sportswear partnership with British Rowing and will see the Championships renamed the Mizuno British Rowing Indoor Championships.

The event is open to rowers of all ages and abilities and will see members of the GB Rowing Team compete as they continue their preparations for the Tokyo 2020 Olympic and Paralympic Games.

The GB Rowing Team wears Mizuno racing kit which is now available to clubs, schools and universities nationally through Mizuno’s Teamwear service.

More than 639,600 people row, indoor or on-water, each month in England, according to Sport England’s Active Lives survey for 2017-18, published this month.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.