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JD Sports signs shirt sponsorship pact with Western Sydney Wanderers

Sportswear retailer JD Sports has agreed a shirt sponsorship deal with Australian A-League football club the Western Sydney Wanderers.

The contract names JD Sports as the club’s co-major front of shirt partner for the 2018-19 A-League season.

JD Sports has existing ties with the Wanderers, having served as the club’s shirt sponsor for the friendly game against English Premier League team Arsenal in July 2017.

The partnership will see JD Sport’s insignia on the front of the Wanderers A-League away and yet-to-be released third kits.

Hilton Seskin, head of JD Sports Australia, said: “We’ve established a significant footprint and customer base within Western Sydney, and the expanded Wanderers partnership reinforces our commitment to the local community.

“From our entry into the marketplace, the Wanderers have been a fantastic support in helping to authenticate the JD brand and we’re excited to keep working with the club at an elevated level. This partnership follows the global strategy of aligning with football and gives us a true international footprint within the sport through multiple leagues.”