Retail
NFL’s Jaguars and Eagles secure new partners
The Jacksonville Jaguars and Philadelphia Eagles of American football’s National Football League signed new partnerships ahead of the new season.
Sainsbury’s exits British Athletics partnership
UK supermarket chain Sainsbury’s has exercised its right to withdraw from its four-year sponsorship of the British Athletics governing body at the midway point of the deal.
Fenerbahce welcomes Russian shirt sponsor as Konyaspor renews with Ittifak Holding
Russian internet company Yandex has agreed a deal to become the shirt sponsor of Turkish Super Lig team Fenerbahce, while Konyaspor has renewed its kit sponsorship contract.
Augsburg continues commercial drive with double deal
German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.
Augsburg and Ingolstadt boost commercial rosters for new Bundesliga season
Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.
Title sponsor a Perfect addition for ITTF World Team Championships
Chinese health, nutrition and personal care retail group Perfect has agreed a deal to serve as the title sponsor of the International Table Tennis Federation’s 2016 World Team Championships.
BCCI gains sponsorship uplift with Paytm
E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.
Bauhaus extends backing of EHF Euro
Home improvement and garden products retailer Bauhaus has renewed its association with the European Handball Federation’s national team championships for their 2016 editions.
Inter Milan adds Jiuxian to commercial basket
Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.
EasyJoy lines up for IAAF World Championships
The International Association of Athletics Federations has secured Chinese convenience store company EasyJoy as an official supplier to its Beijing 2015 World Championships.
JD moves into kit supply market with Bournemouth
English Premier League newcomer AFC Bournemouth has agreed a kit deal with UK sportswear retailer JD.
Bundesliga’s Hamburg and Ingolstadt sign up new partners
German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.
JD Sports signs up as Welsh Cup title sponsor
Sports retail company JD Sports has agreed a deal with the Football Association of Wales (FAW) to become the new title sponsor of the Welsh Cup domestic club competition.
Dubai Duty Free stays on course with Irish Derby
Airport retailer Dubai Duty Free has extended its title sponsorship of horseracing’s Irish Derby.
Rapid Wien bags long-term shirt sponsor
Shopping community Lyoness has signed a shirt sponsorship deal with Austrian Bundesliga football team SK Rapid Wien.
Europa League hits the road with Enterprise Rent-A-Car
Automotive rental company Enterprise Rent-A-Car has agreed to become an official partner of the Uefa Europa League European club football tournament.
IGA bags Falcons deal
Australian rugby league team Sunshine Coast Falcons has secured independent supermarket chain IGA Sunshine Coast as its first mid-season sponsor.
Ace partnership sealed by PGA Tour
Retailer-owned hardware cooperative Ace Hardware has signed a new partnership with golf’s PGA Tour.