The Jacksonville Jaguars and Philadelphia Eagles of American football’s National Football League signed new partnerships ahead of the new season.
US casual restaurant chain Firehouse Subs has struck a one-year deal to become a sponsor of the Jaguars for the 2015-16 campaign.
Under the agreement, Firehouse Subs will promote its sandwiches to fans via in-stadium, radio and television programmes. Firehouse Subs will also run the ‘Field Goals for Firehouse’ initiative, which will allow fans to claim a free medium sub sandwich when the team kicks a field goal of 40 yards or more.
Meanwhile, US convenience store chain Wawa has entered into a partnership with the Eagles.
Under the multi-year agreement, the terms of which were disclosed, Wawa will serve as a proud partner of the team and also become the official ‘hoagie’ of the Eagles. Wawa will also work with the team on a number of supporter experiences, such as promotions, game ticket raffles and autographed merchandise. In addition, the company will benefit from a branding presence inside the team’s Lincoln Financial Field home stadium.