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NFL’s Jaguars and Eagles secure new partners

The Jacksonville Jaguars and Philadelphia Eagles of American football’s National Football League signed new partnerships ahead of the new season.

US casual restaurant chain Firehouse Subs has struck a one-year deal to become a sponsor of the Jaguars for the 2015-16 campaign.

Under the agreement, Firehouse Subs will promote its sandwiches to fans via in-stadium, radio and television programmes. Firehouse Subs will also run the ‘Field Goals for Firehouse’ initiative, which will allow fans to claim a free medium sub sandwich when the team kicks a field goal of 40 yards or more.

Meanwhile, US convenience store chain Wawa has entered into a partnership with the Eagles.

Under the multi-year agreement, the terms of which were disclosed, Wawa will serve as a proud partner of the team and also become the official ‘hoagie’ of the Eagles. Wawa will also work with the team on a number of supporter experiences, such as promotions, game ticket raffles and autographed merchandise. In addition, the company will benefit from a branding presence inside the team’s Lincoln Financial Field home stadium.