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JD Sports signs up as Welsh Cup title sponsor

Sports retail company JD Sports has agreed a deal with the Football Association of Wales (FAW) to become the new title sponsor of the Welsh Cup domestic club competition.

The deal will run for two years, from 2015-16 until 2016-17.

Under the agreement, which represents a record sponsorship deal for the FAW, the competition will now be known as the JD Welsh Cup.

JD Sports has already established a relationship with the FAW, having served as the official retail partner to the national governing body for the past two years.