Personal Care & Fragrances

The International Gymnastics Federation (FIG) has agreed a one-year partnership with Japanese haircare brand Tokio Inkarami. The brand, which is owned by IFing Co

Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble

Hair salon franchise Great Clips has agreed a multi-year partnership with North American ice hockey league the NHL and Players’ Association the NHLPA following an initial deal that covered the 2018 Stanley C…

Men’s grooming brand Axe has agreed a deal to become the official personal care partner of ELeague, the esports organisation operated by US media company Turner and the IMG agency.

ZO Skin Health has been unveiled as a sponsor of West Ham United’s women’s football team. The three-and-a-half-year deal names ZO Skin Health as the team’s Official Skincare Partner. The

Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour

The US Women's National Soccer Team has reached an agreement with Secret Deodorant, which will span 2019

English Premier League football club Tottenham Hotspur has entered into a supplier partnership with personal care brand Molton Brown

Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington

The Women’s Tennis Association has signed a new global partnership with oil-infused beauty brand Moroccanoil.

French health insurance firm Mutest has signed a new naming rights partnership with Ligue 1 club RC Strasbourg

The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company

The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay

Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam

Cosmetics brand Pure Silk has furthered its backing of the Ladies Professional Golf Association by agreeing to become the new title sponsor of its annual tournament at Kingsmill Resort in Williamsburg,…

Shampoo brand Head & Shoulders has renewed its sponsorship agreement with the Turkish Basketball Federation (TBF)

The South American Football Confederation (Conmebol) has agreed a four-season deal with consumer goods company Unilever that will make its Rexona antiperspirant brand a new partner of the Copa Libertadores

Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.