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Head & Shoulders backs Euroleague competitions

Shampoo brand Head & Shoulders has agreed a deal to sponsor the EuroLeague and EuroCup continental club basketball competitions.
Head & Shoulders struck the agreement with Euroleague Basketball, the organising body of the two competitions. The length of the deal was not disclosed.
Head & Shoulders is also a sponsor of the Turkish Basketball Federation.
“We are very happy for the confidence that Head & Shoulders and (parent company) Procter & Gamble have shown in our league,” Jordi Bertomeu, Euroleague Basketball president and chief executive, said.
“Having two of the most important brands in the world on board shows enormous interest in basketball on a global basis and we are proud that Head & Shoulders identifies Euroleague Basketball as the perfect partner.”