Information Technology

French handball team Paris Saint-Germain Handball has extended its partnership with IT services group GFI Informatique.

NFL American football team the Arizona Cardinals have announced a multi-year partnership to make IT company CDW the exclusive information technology solutions provider for the team and its University of Phoenix Stadium.

Australian IT company Premier Technology Solutions has agreed a two-year deal to become the presenting sponsor of the Australian Hockey League under a wider deal with the Hockey Australia governing body.

German Bundesliga football team Werder Bremen has entered into a partnership with domestic online information technology store One.de.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.

Spanish Liga football team Real Sociedad has reached an agreement for Chinese mobile and internet technology company Qbao.com to become its main sponsor for the 2014-15 season.

Security software company Kaspersky Lab has reached a deal to become the title sponsor of World Snooker’s new Riga Open tournament.

Spanish Liga football club RCD Espanyol dropped its asking price for the naming rights to its stadium before signing a seven-year deal, from 2014-15 to 2020-21, with gaming technology company Power8 this month.

United Airlines and Citrix, a mobile services company, have secured deals with the Santa Clara Stadium Authority and the San Francisco 49ers to become commercial partners of the NFL American football franchise’s new stadium.

California-based cloud-connected security and storage solutions company Barracuda Networks has agreed a four-year deal to become the title sponsor of the Reno-Tahoe Open PGA Tour golf event.

GPS technology firm Garmin has agreed a deal to become an official supplier to British Triathlon.

NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.

Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.

German Handball Bundesliga team TBV Lemgo has signed a two-year extension to its sponsorship agreement with IT service provider Itelligence.

Stefan Lacher, head of technology, sponsorships for technology company SAP, speaks to Sports Sponsorship Insider about the brand's work in the Extreme Sailing Series.