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Alcatel OneTouch connects with LA Galaxy

Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.

Alcatel becomes the official smartphone and tablet partner of the Galaxy, and will hold the same designations with its StubHub Center home stadium.

Financial details were not disclosed for the partnership, which will focus on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.

At Los Angeles’ Galaxy’s 5-1 MLS win over New York City FC on Sunday, Alcatel gave fans the opportunity to trial their OneTouch range, while the company will partner the club in its community engagement programmes.

Additionally, from the start of the multi-year deal in 2016, Alcatel will have promotional and experience rights to one LA Galaxy player. Star players in the Galaxy squad include Steven Gerrard and Robbie Keane, although the Alcatel brand ambassador has not been named at this stage.

Steve Cistulli, senior vice-president and general manager of North America for Alcatel OneTouch, said. “By continuing our MLS investment, we’re not only able to tap into one of the youngest and most socially engaged audiences in North American professional sports, but are also able to work with the LA Galaxy to directly engage with our local community.”