Household Products
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has secured partnerships with US financial institution Bank of America and household cleaning products firm the Libman Group.
Top 14 sticks with Henkel
The French Top 14 rugby union league has renewed its partnership with German consumer goods manufacturer Henkel.
Western Sydney Wanderers continue partnership with Mitsubishi Electric
Australian A-League football club Western Sydney Wanderers has extended its partnership with Japanese electronics company Mitsubishi Electric.
Barcelona renews Asian-focused partnerships
Spanish Liga champion Barcelona has renewed commercial agreements in south-east Asia with Thai beer brand Chang and shampoo brand Head and Shoulders.
CleanWell scrubs up with Washington sports franchises
Cleaning and personal care products company CleanWell has agreed to become an official partner of Monumental Sports & Entertainment and its Washington, D.C. based sports teams.
LPGA’s Bahamas event renews sponsorship ties
Female shaving products brand Pure Silk and the Bahamas Ministry of Tourism have signed deals to remain as the co-title sponsors of the Ladies Professional Golf Association (LPGA) Tour event at the Ocean Club Golf Course on Paradise Island, Bahamas.
Title sponsor a Perfect addition for ITTF World Team Championships
Chinese health, nutrition and personal care retail group Perfect has agreed a deal to serve as the title sponsor of the International Table Tennis Federation’s 2016 World Team Championships.
Bundesliga duo net sponsorship deals
State lottery operator Staatliche Toto-Lotto Baden-Wuerttemberg has reached a sponsorship agreement with German Bundesliga football team VfB Stuttgart, while Werder Bremen has agreed a three-year extension to its partnership with barbecue products manufacturer Landmann.
Maytag cleans up with MLB tie-in
Major League Baseball has sealed a commercial partnership with home appliances manufacturer Maytag.
A-League’s Sydney FC renews with De Lorenzo
Australian A-League top-tier football club Sydney FC has renewed a deal with corporate partner De Lorenzo Haircare.
P&G brands step up to the plate for Home Run Derby
Major League Baseball has agreed terms for personal care brands Gillette and Head & Shoulders to sponsor its 2015 Home Run Derby.
Airweave beds down with USOC for Road to Rio
Bedding manufacturer Airweave has agreed to become an associate sponsor of the US Olympic Committee’s Road to Rio Tour.
German Athletics Federation signs up new main sponsor
The German Athletics Federation (DLV) has agreed a new deal to make healthcare brand Tetesept one of its two top-tier partners.
Rugby World Cup commercial roster freshened up with new signing
World Rugby has signed Unilever’s leading male skincare brand, Dove Men+Care, as the official male grooming supplier of its 2015 World Cup national team tournament.
Manchester City links up with PZ Cussons for Nigerian drive
English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.
Alpecin builds cycling portfolio with Tour de Suisse tie-up
German shampoo manufacturer Alpecin has expanded its presence in cycling by becoming an official co-partner of the Tour de Suisse.
Kings XI Punjab wraps up Manforce deal
Indian Premier League Twenty20 cricket team Kings XI Punjab has agreed a sponsorship deal with condom brand Manforce.
Beko: Barcelona deal causes brand to reconsider strategy
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.