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A-League’s Sydney FC renews with De Lorenzo

Australian A-League top-tier football club Sydney FC has renewed a deal with corporate partner De Lorenzo Haircare.

The brand’s logo will continue to occupy the back of the team’s shorts until the end of the 2015-16 season.

De Lorenzo originally became the shorts and sleeve sponsor for the club’s Westfield W-League team in 2013-14 before signing a two-year deal to become its back-of-shirt sponsor at the start of last season.

The brand became a sponsor of the A-League team in November 2014.