Barcelona renews Asian-focused partnerships

Spanish Liga champion Barcelona has renewed commercial agreements in south-east Asia with Thai beer brand Chang and shampoo brand Head and Shoulders.

The extension with Chang is for three years and relates to 11 countries in the region – Thailand, Indonesia, Brunei, Singapore, Vietnam, Laos, Myanmar, Cambodia, the Philippines and East Timor.

Head and Shoulders, a brand of personal care multinational Procter and Gamble, remains a Barcelona partner for the next two years in Indonesia, Malaysia, Singapore, Thailand and Vietnam.

The financial terms for both deals were not disclosed by the club.