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Manchester City links up with PZ Cussons for Nigerian drive

English Premier League club Manchester City has signed up international consumer products group PZ Cussons as a partner in Nigeria.

The agreement will run for three years, from 2015-16 to 2017-18.

The Manchester-based business will activate the partnership through its local brands in Nigeria – Premier, Olympic and Robb.

PZ Cussons’ customers will be given the opportunity to win a number of exclusive VIP match-day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions.

Omar Berrada, commercial director of City Football Marketing, which brokers the club’s commercial partnerships, said: “Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow. We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”