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German Athletics Federation signs up new main sponsor

The German Athletics Federation (DLV) has agreed a new deal to make healthcare brand Tetesept one of its two top-tier partners.

The deal will run for more than three years, through to Berlin’s staging of the 2018 European Athletics Championships. Tetesept joins German banking group DKB as a main sponsor of the DLV.

Frank Lebert, chief executive of the DLV’s German Athletics Marketing arm, said: “With Tetesept we now have a strong partner who proves its expertise in healthcare for over 45 years. Together we have developed marketing activities that support Tetesept in strategic brand alignment and also the runners and athletes will come to this property. These include extensive product sampling, a common CSR project and promotions at the POS (point-of-sale).”