Household Products

German Bundesliga football club Mainz has renewed its partnership with windows and doors manufacturer Profine, its main sponsor.

German Bundesliga football club Bayer 04 Leverkusen has signed a shirt sponsorship deal with Swiss fitness and weight training specialist Kieser Training.

English Premier League football club Manchester United has agreed a deal for US kitchen and bathroom manufacturer Kohler to become its new sleeve sponsor, according to Goal.com.

English Premier League football club Manchester United has extended a partnership with mattress and pillow provider MLILY.

German Bundesliga football club Bayern Munich has entered into an Asia-focused partnership with furniture manufacturer Häfele.

Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.

UCI WorldTour cycling team Bora-Hansgrohe has extended its title sponsorship agreement with Bora, a German manufacturer of cooking surfaces and extractors.

French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.

Outdoor cooking appliances retailer Char-Broil has signed a Germany-focused partnership with American football league the NFL.

North America’s Major League Baseball has agreed sponsorship deals with shaving cream company Barbasol and Kingsford Charcoal.

Indian Premier League Twenty20 cricket team Kings XI Punjab has signed a shirt sponsorship deal with fabric care, home care and personal care brand Fena.

Korean facial masks and skincare products manufacturer Leaders Cosmetics has renewed and enhanced its partnership with the Ladies Professional Golf Association.

Indian bathroom fittings manufacturer Prayag has agreed a deal to sponsor the Nidahas Trophy, a Twenty20 cricket tournament that is currently being contested by the national teams of Sri Lanka, India and Bangladesh.

The French Football Federation has entered into a partnership with Chinese kitchen appliances manufacturer Vatti.

Household and high-power cleaning tools manufacturer the Libman Company has agreed a deal with the National Collegiate Athletic Association in the US to sponsor its upcoming ‘March Madness’ basketball tournaments.

Spanish LaLiga football club Barcelona has confirmed that it has extended partnerships with Turkish domestic appliances brand Beko and Catalan brewer Damm.