Household Products
MLB teams up with haircare company
North America’s Major League Baseball has agreed a multi-year sponsorship deal with haircare specialist Regis Corporation.
Boston Celtics partner with Bedgear
Sleeping products manufacturer Bedgear has agreed a sponsorship deal with NBA basketball team the Boston Celtics.
Sussex renews deal with shirt sponsor
English County Championship cricket club Sussex has extended its shirt sponsorship deal with adhesive tape converter company Parafix.
Brisbane Heat renews with major sponsor
Australian Big Bash League Twenty20 cricket team the Brisbane Heat has extended its kit sponsorship deal with home appliances manufacturer Betta Home Living.
German Olympic Committee lands new partner
The German Olympic Sports Confederation (DOSB) has agreed a sponsorship deal with mattress retailer Matratzen Concord.
Nivea Men takes Real Madrid partnership global
Spanish LaLiga football club Real Madrid has renewed and expanded its partnership with personal care brand Nivea Men.
Gillette backs ODI, T20 cricket in Australia
Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.
ITTF secures presenting sponsor for Women’s World Cup
Health care products manufacturer Polar Naturals has been named as the presenting sponsor of the 2017 edition of the International Table Tennis Federation’s Women’s World Cup.
Head & Shoulders backs Euroleague competitions
Shampoo brand Head & Shoulders has agreed a deal to sponsor the EuroLeague and EuroCup continental club basketball competitions.
Chelsea strengthens African ties with double deal
English Premier League football club Chelsea has agreed sponsorship deals with Nigerian beer brand Star and Unilever-owned antiperspirant Rexona.
Sydney Thunder extends with shirt sponsor
Australian display home organisation HomeWorld has extended its partnership with domestic Big Bash League cricket team Sydney Thunder.
Gold Coast 2018 signs sunscreen partner
Sunscreen brand Hamilton has been named as an official supplier for the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Toto joins Canon as 2019 Rugby World Cup sponsor
Bathroom fixtures supplier Toto has agreed a deal to sponsor the 2019 Rugby World Cup, which will be held in Japan.
Barcelona strengthens Head & Shoulders partnership
Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.
Melbourne Victory extends with shirt sponsor, adds new partner
Australian A-League football club Melbourne Victory has signed a shirt sponsorship deal with food manufacturer Freestyle Foods and extended a partnership with multi-vitamin brand Optislim Optivite.
Barcelona seals new partnership for Asian market
Spanish LaLiga football club Barcelona has entered into a regional partnership with soaps producer Safeguard.
NFL secures Europe-facing deal with Just for Men
Male hair care and grooming products company Just for Men has entered into a sponsorship deal with the NFL American football league.
Rexona partners with EuroBasket, Turkish national side
Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.