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Libman signs up to sponsor March Madness

Household and high-power cleaning tools manufacturer the Libman Company has agreed a deal with the National Collegiate Athletic Association in the US to sponsor its upcoming ‘March Madness’ basketball tournaments.

Libman will provide branded mops and attire to court mopping crews at the four March Madness tournaments across the Big Two, Big East, Pac-12 and American Athletic Conference.

The company will also benefit from on-court signage at all games, as well as run a series of fan engagement activities and sampling opportunities.

Libman already serves as the official hardwood floor-care provider for the Big Ten conference, and has similar agreements in place with North American NBA professional basketball teams the Atlanta Hawks, Charlotte Hornets, Minnesota Timberwolves and Washington Wizards.