Household Products

Bedding provider Tempur-Pedic has become an official sponsor of golf’s PGA Tour.

English Premiership rugby union team Bath has signed a two year title sponsorship with locally based vacuum cleaner manufacturer Dyson.

Spanish Liga football club Barcelona has agreed a new sponsorship deal with Turkish domestic appliances brand Beko.

Household goods company Procter & Gamble (P&G) has expanded its commercial portfolio in sport by signing up as a partner of the British Athletics governing body.

Consumer products company Procter & Gamble is using its sponsorship of the 2015 European Games in Baku, Azerbaijan primarily to reach consumers and drive sales in the Caucasus region, with no goals yet set for the rest of Europe.

Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.

NBA basketball franchise the Chicago Bulls has announced an expanded multi-year agreement with Illinois-based Advocate Health Care that will lead to the company assuming naming rights for the team’s new training facility.

Household goods company and International Olympic Committee TOP sponsor Procter & Gamble has signed up as the first official partner of the 2015 European Games, which will be staged in Baku, Azerbaijan.

MLB baseball franchise Washington Nationals has signed up healthcare provider Kaiser Permanente of the Mid-Atlantic States as a new sponsor for the 2014 season.

Men’s shaving and toiletries brand Gillette has extended its official partnership with the McLaren Mercedes Formula One motor-racing team.

The Australian Rugby Union has agreed a new partnership with male grooming products and toiletries company Dove Men Care.

Personal care and household products manufacturer Church & Dwight has reached a multi-year agreement to make its Arm & Hammer and OxiClean brands the official laundry, detergent and stain removers of Major League Baseball.

Technical towel brand Bubel has reached an agreement to become an official supplier to the International Motorcycling Federation (FIM) Superbike World Championship (WSBK) for the 2014 season.

US home brands manufacturer the Clorox Company has reached an agreement with Soccer United Marketing to become an official partner of the US Soccer Federation and the Mexican Football Federation (FMF).

Soft drinks brand Coca-Cola, razor brand Gillette, financial services company Citigroup and electronics company Sony have shown interest in the McLaren Mercedes F1 Team title sponsorship, but the team may wait until the entry of its new engine partner Honda in 2015 before signing a deal.

Indian bath and sanitary products manufacturer Prayag has reached an agreement to become an associate sponsor of the 2014 Asia Cup one-day international cricket tournament.