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Australian Rugby Union stays fresh with Dove

The Australian Rugby Union has agreed a new partnership with male grooming products and toiletries company Dove Men Care.

The two-year deal will begin immediately and runs until the end of 2015.

Under the deal, Dove Men Care will become the official deodorant and male grooming supplier of the Australian national rugby team.

The company will also benefit from matchday branding rights, experiential and sampling rights, as well as access to Australian international players and corporate hospitality.

Dove Men Care has similar agreements in place with England’s Rugby Football Union, the Irish Rugby Football Union, the Welsh Rugby Union and the Scottish Rugby Union.