Hospitality
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
McDonald’s kicks-off expanded deal with PSG
Multi-national fast-food chain McDonald’s has sealed a two-year extension to its partnership with French Ligue 1 football club Paris Saint-Germain.
InterContinental Hotels tees up PGA Tour Latinoamerica partnership
The InterContinental Hotels Group has signed a three-year deal to become the official hotel partner of golf’s PGA Tour Latinoamerica.
Coyotes in long-term deal with Levy Restaurants
NHL ice hockey team the Phoenix Coyotes has signed a 15-year agreement to make Levy Restaurants the exclusive restaurant partner at its Jobing.com Arena.
Burger King seals wide-ranging NCAA sponsorship
Fast-food restaurants company Burger King has entered into a three-year partnership with National Collegiate Athletic Association broadcaster partners CBS Sports and Turner Broadcasting System to become the official quick service restaurant of the NCAA.
Starwood stays on-side with Bayern Munich
Uefa Champions League and German Bundesliga champion Bayern Munich has extended its long-standing partnership with hotels group Starwood Hotels & Resorts Worldwide.
German Ice Hockey League signs hotel partner
Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).
Asian Tour feeds commercial hunger with Subway partnership
US-headquartered multinational sandwich chain Subway has entered into a commercial agreement to become the official quick service restaurant of golf’s Asian Tour.
Buffalo Bills teams up with Ellicott Hospitality
NFL team the Buffalo Bills has reached a commercial partnership with the locally-based Ellicott Hospitality Company.
Orlando Magic teams up with Marriott for Silver Season
NBA basketball franchise the Orlando Magic has confirmed timeshare travel brand Marriott Vacation Club as its presenting partner for the 2013-14 season.
Hilton continues US Figure Skating partnership
US Figure Skating has renewed its sponsorship agreement with global hotel brand Hilton through June 2015.
AC Milan checks in with Blu Hotels
Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.
NH Hoteles checks in with Yamaha Racing
MotoGP team Yamaha Factory Racing has announced a new partnership with European hotel chain NH Hoteles.
America’s Cup signs up new partners
The America’s Cup has announced two new partners from the hospitality sector ahead of the start of the 2013 edition of the historic sailing race.
Hilton stays with USA Gymnastics
The USA Gymnastics national governing body has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
USA Volleyball sets up Hilton extension
The USA Volleyball organisation has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
Jumeirah serves up Masters Tennis partnership
Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.