Home Furnishings

American Football

Lowe’s – NFL home improvement partner and presenting sponsors of the ESPN and NFL Network telecasts – activated around the 2020 Draft with a campaign that adapted to Covid-19 by talking about the importance of the home.
Football

German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.
Handball

German Handball Bundesliga club SG Flensburg-Handewitt has renewed its partnership with furniture and bedding retailer Dänisches Bettenlager. The new deal will run until the end of the 2019-20 season.
Esports

Russian esports organisation Virtus.pro has agreed a one-year partnership with gaming chairs manufacturer DXRacer
Australian Rules Football

Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL
Football

English Premier League football club Manchester United has today (Thursday) confirmed US kitchen and bathroom manufacturer Kohler as its first-ever sleeve sponsor
American Football

The NFL American football league has entered into a multi-year partnership with sleep innovation specialist Sleep Number.

Athletics

American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.

Football

Turkish domestic appliances brand Beko has reportedly renewed a deal to sponsor Spanish LaLiga football giant Barcelona.

Handball

Sports flooring specialist Gerflor has extended its backing of the European Handball Federation’s club competitions through to the end of the 2019-20 season.

Multi-sport

RGS Events Australia has been appointed as the official furniture provider for the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in the country’s Gold Coast region.
Football

Home furnishings retail chain Conforama has sealed a deal to become the new title sponsor of Ligue 1, the top division of football in France.
Biathlon

German door manufacturer Hörmann has shifted towards winter sports, this month signing a deal with the International Biathlon Union (IBU), as it looks to take its sponsorship exposure year-round.

Basketball

Performance bedding company Bedgear has entered into a partnership with NBA basketball franchise the Dallas Mavericks.

Biathlon

German door manufacturer Hörmann has agreed a deal to become a premium sponsor of the International Biathlon Union’s World Cup and World Championships for the 2016-17 season.

Handball

German Handball Bundesliga club HC Erlangen has secured a new main sponsorship deal with Fackelmann, a manufacturer of household goods and bathroom furniture, and extended an agreement with industrial services provider Heitec.

Football

Automation specialist Fanuc and furniture retailer Hofmeister have renewed their partnerships with recently relegated German Bundesliga football club VfB Stuttgart.

Baseball

North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.