General Insurance
FIATC extends Joventut sponsorship
Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.
Aegon switches focus but will remain a tennis brand
Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.
Bennetts secures title rights for Isle of Man Classic TT Races
UK motorcycle insurance specialist Bennetts has agreed a multi-year deal to become the title sponsor of the Isle of Man’s annual Classic TT Races.
Philadelphia Eagles score JKJ partnership
American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.
AG2R La Mondiale extends backing of cycling team
French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.
Tokyo 2020 enhances corporate support for Olympic bid
Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.
Highveld Lions secure Aon agreement
The South African branch of risk management firm Aon has secured a two-year deal to become an associate sponsor of the Highveld Lions cricket team.
Aon: Interview with Phil Clement, Aon’s global chief marketing and communications officer
Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.
Esurance extends USTA and US Open sponsorship
The United States Tennis Association has agreed an extension to its deal with Esurance to continue its sponsorship of the US Open tennis tournament until 2015, according to 10sball.com.
Allianz teams up with Women’s British Open
Financial services firm Allianz has strengthened its golfing ties by partnering with the 2013 Women’s British Open.
Direct Line furthers Berlin ties with Hertha partnership
Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.
Allianz makes a splash with FINA World Championships partnership
Allianz has agreed a deal to sponsor the 2013 edition of the International Swimming Federation (FINA) World Championships.
Aviva pays more for Premiership Rugby renewal
State Farm renews Gold Cup deal
Concacaf, football’s governing body in the Caribbean, North and Central America, has announced that insurance company State Farm has signed up as a sponsor of the 2013 Gold Cup national team tournament.
Colombian Football Federation scores Allianz backing
The Colombian Football Federation (FCF) has agreed a new sponsorship deal with Allianz.
Nationwide Insurance touches down with Dallas Cowboys
Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
AIG scrums down with Rugby World Cup Sevens
American insurance group AIG will sponsor the forthcoming 2013 Rugby World Cup Sevens tournament in Moscow, Russia.