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AIG scrums down with Rugby World Cup Sevens

American insurance group AIG has agreed a deal to sponsor the forthcoming 2013 Rugby World Cup Sevens tournament, which is being staged in Moscow, Russia.

AIG will serve as the official global insurance partner of the event, which runs from June 28-30.

AIG said in a statement that it views sevens as a strong driver of global rugby growth and believes it is important to support the sport now as it moves toward its Olympic Games debut in 2016.

Daniel Glantz, global head of sponsorship at AIG, said: “Rugby, and more specifically sevens, is a sport that we believe mirrors our key objectives and work ethic and we are delighted to be involved in one of the premier and most exciting rugby competitions across the globe.”