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Nib moves to extend dual Newcastle deals

Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the Australian National Rugby League (NRL) team and A-League football club for the next 12 months.

The agreement marks the continuation of a historic deal that was struck in 2011, when the private health insurer became the first company to agree a dual sponsorship deal with two of the region’s sports clubs – operating under the Hunter Sports Banner.

Nib will retain its sleeve sponsorship position, where the firm’s logo will continue to appear on the sleeve of the players’ jersey for both clubs.

Mark Fitzgibbon, Nib chief executive, said: “Our unique partnership with the Hunter Sports Group has driven outstanding brand value across both the NRL and A-League allowing us to achieve national exposure all year round.”