General Insurance
QBE secures naming rights at North Harbour Stadium
QBE Insurance has sealed a five-year naming rights deal for rugby and football venue North Harbour Stadium, which is located in Auckland, New Zealand.
New York Life backs Brooklyn Nets
US mutual life insurance company New York Life has entered into a commercial agreement with Brooklyn Nets and the NBA basketball franchise’s Barclays Center home.
Bennetts: Insights into a youth-based strategy from the insurers
The sponsorship work of bike insurance company Bennetts is driven by their decision to move from an insurance provider to a biking brand, Hannah Squirrell, marketing and e-commerce director of Bennetts, told Sports Sponsorship Insider.
WICB secures Nagico as naming sponsor for Regional Super50
The West Indies Cricket Board has announced Caribbean insurance group Nagico as the new title sponsor for its Regional Super50 limited-overs tournament under a three-year deal.
MetLife secures title sponsorship of badminton’s World Superseries
The Badminton World Federation has agreed a four-year title sponsorship deal for its World Superseries event with global insurance company MetLife.
Ageas secures long-term naming rights at Hampshire’s home
English county cricket club Hampshire has announced a five-year extension to its stadium naming rights deal with insurance group Ageas UK.
Saxo Bank: Interview with Lars Christensen, co-CEO of Saxo Bank
Sports Sponsorship Insider spoke to Lars Christensen, co-CEO of Saxo Bank, after the announcement that Riis Cycling, the major cycling team which competed this year under the Saxo-Tinkoff name, had been acquired by Russian businessman Oleg Tinkov.
Ottobock: Interview with Christin Gunkel, Ottobock’s chief marketing officer
Global prosthetics company Ottobock is close to signing sponsorship deals with at least two more global or regional Paralympic events as it continues to support Paralympic sport at the elite level.
Sportscover partners with UK Sport
National high performance sports agency UK Sport has announced a four-year partnership with Sportscover.
QBE Insurance: Interview with Nicholas Mott, sponsorship manager
QBE, the Australian Securities Exchange-listed insurance underwriter, is sponsoring the QBE Autumn Internationals as part of a deal with the Rugby Football Union, which ends in August 2016.
BGV/Badische nets deal with handball’s Rhein-Neckar Lowen
Insurance group BGV/Badische has reached an agreement to become a premium partner of German Handball Bundesliga team Rhein-Neckar Lowen.
Royal London seals one-day cricket deal with ECB
UK mutual life and pensions company Royal London has agreed a four-year deal with the England and Wales Cricket Board to become the title sponsor of the national governing body’s one-day cricket competitions from 2014.
Farmers Insurance secures five-year extension with PGA Tour event
Automobile, home and small business insurers Farmers Insurance has extended its title sponsorship of PGA Tour golf tournament the Farmers Insurance Open by five years.
Stadium Canberra secures first naming rights partner
The Australian Capital Territory government has secured the first naming sponsor for Stadium Canberra, with GIO Insurance agreeing an initial four-year deal for the rights.
Harmonie Mutuelle joins Team Europcar
UCI Pro Continental cycling outfit Team Europcar has agreed a two-year co-sponsorship deal with French health insurance company Harmonie Mutuelle.
Cruzeiro signs sound insurance policy with Zurich deal
Campeonato Brasileiro Serie A football club Cruzeiro has agreed a new sponsorship deal with Swiss insurance giant Zurich.
AIG seals five-year deal with Dublin GAA
The Dublin County Board of the Gaelic Athletics Association has signed a five-year sponsorship agreement with American insurance giant AIG.
Zurich Insurance secures Spengler Cup partnership
Zurich Insurance has agreed a two-year deal to become an official partner of the Spengler Cup, the world’s oldest invitational ice hockey tournament.