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Cruzeiro signs sound insurance policy with Zurich deal

Campeonato Brasileiro Serie A football club Cruzeiro has agreed a new sponsorship deal with Swiss insurance giant Zurich.

The agreement will run through to the end of 2014 and the Belo Horizonte club said it represents a landmark deal in the football market.

Along with branding space on the back of Cruzeiro’s shirt, Zurich will also develop insurance products tailored specifically for the club’s shareholders, employees and fans.

Zurich has been present in the Brazilian market since 1982.