Food & Drink

English Premier League football club Manchester United has announced a three-and-a-half year agreement to make Thai company EuroFood its official confectionary partner in Cambodia, Laos, Myanmar, Thailand and Vietnam.

Major League Baseball team Oakland Athletics has agreed a commercial partnership with zero calorie soda brand Zevia.

Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with soft drinks giant Coca-Cola.

The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.

Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.

Soft drinks brand Dr Pepper has reached an agreement with US sports broadcaster ESPN to become the first official championship partner and a presenting sponsor of the new College Football Playoff National Championship Trophy.

IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.

Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has added Laithwaite’s Wine to its roster of official sponsors under a two-year agreement.

Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with beer producer the Pittsburgh Brewing Company.

The Bacardi drinks group is switching the emphasis of its marketing strategy from above-the-line advertising to sponsorship and experiential-based marketing in a move led by the return of Martini Racing to Formula One motorsport as title sponsor of the Williams F1 team.

Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.

German Bundesliga top-division football club Freiberg has extended its partnership with regional brewery Rothaus.

Beverage and food company Lion has extended a deal with the New Zealand Rugby governing body for its Steinlager beer brand to remain an official sponsor of the All Blacks national rugby union team.

This month’s issue of Sports Sponsorship Insider leads with a motorsports story of wider general interest – the return of Martini Racing to Formula One as title sponsor of the Williams F1 team.

English Premier League football club Everton has signed a three-year extension to its shirt sponsorship deal with Thai beer brand Chang.

Food products manufacturer Mars has expanded its involvement in Australian rules football by signing a three-year deal to become the official confectionery partner of the AFL league.