IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.
Malbuner takes the last available sponsorship package for the next edition of ice hockey’s oldest invitational tournament, which takes place in its traditional location of Davos from December 26-31.
Under the agreement, Malbuner’s logo will appear on team jerseys as well as on the ice and perimeter advertising boards in the stadium. The branding will also feature on Spengler Cup tickets and other means of tournament communication.
Swiss watchmaker Graham and insurance firm Zurich signed two-year deals to become official partners of the event last year.