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Zevia pitches in with Oakland Athletics deal

Major League Baseball team Oakland Athletics has agreed a commercial partnership with zero calorie soda brand Zevia.

The naturally sweetened soft drink will be available at concessions throughout Oakland’s Coliseum home in branded coolers. Fans will be able to try samples of the cola, ginger root beer, ginger ale and cream soda flavours during in-game advertising and promotions, while Zevia will also be available at special events during the 2014 MLB season.

Zevia branding will be highly visible at the Coliseum, appearing on rotating billboards behind home plate and as sponsor of the team's dot races, which appear on the stadium video boards during innings breaks.

Zevia will also receive title sponsorship of Oakland's Breast Cancer Awareness Day, including recognition on an A's co-branded pink rally towel that is to be distributed to 10,000 fans.