Food & Drink

Taisho Pharmaceutical has agreed a deal to become an official sponsor of the 2019 Rugby World Cup, which will take place in Japan.

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.

US ice hockey competition the National Women’s Hockey League has extended its partnership with coffee and baked goods chain Dunkin’ Donuts.

English Premier League football club Manchester City has signed a multi-year partnership with Khmer Beverages’ Cambodia Beer brand.

Bourbon whisky brand Woodford Reserve has stepped up its backing of the Kentucky Derby to become the presenting sponsor of the US horse-racing event.

The World Surf League has signed up Mexican tequila brand Jose Cuervo as an official partner in North America.

Chinese mineral water firm Ganten has agreed a deal to sponsor the Australian Open grand slam tennis tournament.

French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.

Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.

Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.

AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.

Soft drinks manufacturer Coca-Cola has renewed a partnership with German Bundesliga football club Bayern Munich, extending the long-standing relationship beyond the half-century mark.

Italian Serie A football clubs Inter Milan and AS Roma have agreed sponsorship deals with sports technology company Nilox and coffee brand Kimbo, respectively.

Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a multi-year partnership with isotonic beverage brand BodyArmor Sports Drink.

The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.

Water brand Strathmore has agreed a deal to sponsor the International Association of Athletics Federations’ 2018 World Indoor Championships, which will take place in the English city of Birmingham.

Australian winery Blass Wines has agreed a deal to sponsor next year’s Rugby World Cup Sevens event, which takes place in the US city of San Francisco.