Food & Drink
Taisho Pharmaceutical adds World Cup sponsorship to rugby portfolio
Taisho Pharmaceutical has agreed a deal to become an official sponsor of the 2019 Rugby World Cup, which will take place in Japan.
Modelo opens up beer category for UFC regional deals
Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.
NWHL extends with key partner Dunkin’ Donuts
US ice hockey competition the National Women’s Hockey League has extended its partnership with coffee and baked goods chain Dunkin’ Donuts.
Manchester City sets first with Cambodian partnership
English Premier League football club Manchester City has signed a multi-year partnership with Khmer Beverages’ Cambodia Beer brand.
Woodford Reserve signs on as presenting sponsor of Kentucky Derby
Bourbon whisky brand Woodford Reserve has stepped up its backing of the Kentucky Derby to become the presenting sponsor of the US horse-racing event.
World Surf League secures new partner in North America
The World Surf League has signed up Mexican tequila brand Jose Cuervo as an official partner in North America.
Australian Open signs Chinese sponsor
Chinese mineral water firm Ganten has agreed a deal to sponsor the Australian Open grand slam tennis tournament.
Mouton Cadet returns as Ryder Cup sponsor
French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.
Hobart Hurricanes sign new major sponsor
Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.
Euroleague, Chinese Basketball Association sign water partners
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.
Milan targets China with new sponsor, Udinese extends with partner
AC Milan has agreed a sponsorship deal with mineral water brand Alpenwater, while fellow Italian Serie A football club Udinese has extended its agreement with Acqua Dolomia.
Bayern extends Coca-Cola partnership
Soft drinks manufacturer Coca-Cola has renewed a partnership with German Bundesliga football club Bayern Munich, extending the long-standing relationship beyond the half-century mark.
Inter partners with Nilox, Roma signs Kimbo deal
Italian Serie A football clubs Inter Milan and AS Roma have agreed sponsorship deals with sports technology company Nilox and coffee brand Kimbo, respectively.
UFC signs new beer partner
Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.
UFC signs first sports drink partner
Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a multi-year partnership with isotonic beverage brand BodyArmor Sports Drink.
Italian Football Federation adds Goleador to sponsor roster
The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.
Strathmore supports World Indoor Athletics Championships
Water brand Strathmore has agreed a deal to sponsor the International Association of Athletics Federations’ 2018 World Indoor Championships, which will take place in the English city of Birmingham.
Blass backs San Francisco’s Rugby World Cup Sevens
Australian winery Blass Wines has agreed a deal to sponsor next year’s Rugby World Cup Sevens event, which takes place in the US city of San Francisco.