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Bayern extends Coca-Cola partnership

Soft drinks manufacturer Coca-Cola has renewed a partnership with German Bundesliga football club Bayern Munich, extending the long-standing relationship beyond the half-century mark.

The deal will cover the next three years, from 2017-18 to 2019-20.

Under the agreement, Coca-Cola will continue to serve as an ‘official partner’ of the club and will be able to offer a range of non-alcoholic drinks at Bayern’s Allianz Arena.

The deal will also comprise selected promotions and campaigns for fans around the stadium.

Bayern marketing director Andreas Jung said: “We are proud to continue to be associated with one of the strongest brands in the world and we are looking forward to the upcoming 50th anniversary of our partnership next season.”