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Manchester City sets first with Cambodian partnership

English Premier League football club Manchester City has signed a multi-year partnership with Khmer Beverages’ Cambodia Beer brand.
 
The deal names the brand as the club’s official beer partner in Southeast Asia. City said that the deal marks the first major sports partnership of its kind to take place in Cambodia.
 
The agreement also names Khmer Beverages as City’s official water partner, official soft drinks partner and official energy drink partner in Cambodia.
 
Damian Willoughby, senior vice-president of partnerships at City Football Group, the club's parent company, said: “This announcement marks the club’s first commercial partner based in Cambodia and we are excited to explore this market together, utilising Khmer Beverages’ great pedigree for creating dynamic campaigns to help us engage with Manchester City fans in the country.”