Financial Services
Cavs sign up UnitedCoin, as cryptocurrency brands target US
The Cleveland Cavaliers NBA franchise and its associated NBA 2K League esports team Cavs Legion GC have partnered with cryptocurrency blockchain provider UnitedCoin
Philippine basketball association signs UnionPay as official payment partner
On Wednesday at the Araneta Coliseum, UnionPay International Southeast Asia signed a deal with the Philippine Basketball Association to make UnionPay their official payment partner
Visa believes sponsorship can break ‘vicious cycle’ holding back women’s football
Sponsors can use their investment in women's football to overturn the “vicious circle” that has been holding the game back, according to one of Visa’s most senior partnership executives.
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Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour
The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…
FIG renews with top-tier partner VTB
The International Gymnastics Federation (FIG) has extended its partnership with Russian financial services group VTB
BBVA extends backing of Liga MX
Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico
AOK Nordost expands Hertha Berlin partnership
German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost
Credit Suisse secures naming rights to new Zürich football stadium
Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.
Roma partners up with FXORO
Italian Serie A football club AS Roma has agreed a three-season partnership with brokerage company FXORO
CoinDeal extends as Wolves sleeve sponsor
English Premier League football club Wolverhampton Wanderers has agreed a one-season extension to its contract with sleeve sponsor CoinDeal
ICBC becomes first partner of Chengdu’s Universiade
The Chengdu Organising Committee for the 31st summer Universiade has launched its global marketing programme for the 2021 event, signing Industrial and Commercial Bank of China as its first sponsor.
PSG builds on China commitment with Ping An deal
French Ligue 1 club Paris Saint-Germain has signed a new partnership with Ping An, China's biggest insurance brand
AG2R La Mondiale extends title sponsorship of UCI WorldTour team
French financial services company AG2R La Mondiale has extended its status as one of the longest-serving sponsors in the professional cycling peloton by renewing title sponsorship of the eponymous UCI…
Symetra becomes inaugural founding partner of Seattle NHL team
Symetra Life Insurance has been named the inaugural founding partner and sponsor of Seattle’s expansion National Hockey League franchise.
Sheffield United returns to Premier League with record USG deal
Newly-promoted Premier League club Sheffield United has secured a record, three-season shirt sponsorship deal with Australian multi-asset broker USG
Dallas Cowboys team up with tax firm Ryan
Global tax services and software provider Ryan has entered into a partnership with the Dallas Cowboys NFL American football team
Caixa extends backing of Brazilian Paralympic Committee
Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB).
Under the agreement, Caixa will invest R$2
Allianz signs title deal with World Para Swimming Championships
Insurance group Allianz has raised its profile in Paralympic sport by signing as title sponsor of the London 2019 World Para Swimming Championships