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Sheffield United returns to Premier League with record USG deal

Newly-promoted Premier League club Sheffield United has secured a record, three-season shirt sponsorship deal with Australian multi-asset broker USG.

Financial terms of the deal were not disclosed, but the Yorkshire club said it represents the largest-ever commercial transaction in its history.

Under the deal, USG will be United’s front-of-shirt and sleeve sponsor from 2019-20 to 2021-22.

Shay Zakhaim, chief executive of USG, said: “United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace.”

USG is a foreign exchange (FX) and contract for difference (CFD) broker.

United return to the Premier League this season for the first time since 2006-07, after finishing runner-up in the Championship last season.