Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour

The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women’s national team’s post-World Cup Victory Tour.

The USWNT will take part in a five-game tour following their victory July 7 over the Netherlands in the Women’s World Cup final in Lyon, France.

The first game is Aug. 3 against the Republic of Ireland at the Rose Bowl in Pasadena, California, and will be broadcast on ESPN2 and the ESPN App.

The next four matches will take place on Aug. 29, Sept. 3, Oct. 3, and Oct. 6. The venues and opponents have yet to be decided and the games will be shared between the ESPN and Fox networks in the US.

As part of a wider commercial partnership running until 2022, Allstate becomes an official sponsor of the US Men’s, Women’s and Youth National Teams, as well as presenting sponsor of the US Soccer Development Academy.

Allstate is also designated the official insurance sponsor of US Soccer and will gain in-stadium branding, and a broad range of social, digital and broadcast assets.