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BBVA extends backing of Liga MX

Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico.

The new three-year deal also incorporates the second-tier Ascenso MX and, for the first time, the women’s Liga MX Femenil. The deal begins with the 2019 Apertura tournament.

BBVA becomes the first title sponsor of the Liga MX Femenil. Liga MX noted that BBVA recognises the potential of the women’s game and is aware of the interest the Liga MX Femenil has generated since launching two years ago.

As part of the agreement, BBVA and Liga MX will work on educational and training initiatives with students and players.

BBVA has title sponsored Liga MX since 2013. The company previously title sponsored Spain’s LaLiga before being replaced by banking group Santander in 2016.