Financial Services
USAA extends title sponsorship of Army-Navy game
Financial services company USAA has extended its title sponsorship of the annual American college football game between the US Military Academy and US Naval Academy teams.
Rabobank to exit top-level sports sponsorship
Dutch banking and financial services group Rabobank has announced that it will withdraw its sponsorship of top-level sport at the end of 2016.
NBA’s Hornets balance the books with Grant Thornton
NBA basketball franchise the Charlotte Hornets has agreed a multi-year sponsorship deal with accounting and consulting company Grant Thornton.
Old Mutual raises end-consumer awareness with RFU
Financial services brand Old Mutual Wealth has signed its first major sports sponsorship, to serve as a Principal Partner of the English Rugby Football Union from mid-2016 to mid-2020, in order to increase brand awareness and affinity among increasingly savvy end customers.
National Badminton League secures first title sponsor
Badminton England, the sport’s organising body in the country, has secured investment platform AJ Bell as the first title sponsor of the National Badminton League (NBL) in the tournament’s second year.
Indian hockey wins on sponsorship value, not medals
Football Federation Australia banks enhanced backing from NAB
Football Federation Australia, the sport’s governing body in the country, has extended its partnership with financial services group National Australia Bank.
MoneyGram enters handball market for 2016 EHF Euros
Money transfer and payment services company MoneyGram has agreed a deal with the European Handball Federation to sponsor the men’s EHF Euro 2016 national team tournament in Poland.
Outsurance replaces Marriott as SARU partner
The South African Rugby Union has entered into a partnership with insurance company Outsurance.
UAE Rugby secures Land Rover partnership, extends with HSBC
UAE Rugby, the governing body of the sport in the country, has renewed its association with banking group HSBC and has also agreed a partnership with British multi-purpose vehicle manufacturer Land Rover.
HBL banks title sponsorship of Pakistan Super League
The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.
IPC partner Allianz joins forces with British Paralympic Association
The British Paralympic Association has agreed a partnership with the UK division of German financial services company Allianz.
Red Bull retains Exness backing for 2016 F1 season
Red Bull Racing has agreed a one-year extension to its sponsorship agreement with retail foreign exchange broker Exness.
Pepper Group invests in St Kilda partnership
Global financial services business Pepper Group Limited has struck a deal to become a partner of Australian Football League Aussie rules club St Kilda.
ITF serves renewal with main partner BNP Paribas
The International Tennis Federation has extended its long-term association with French financial services company BNP Paribas, its main partner.
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has secured partnerships with US financial institution Bank of America and household cleaning products firm the Libman Group.
SARU in talks with sponsors to replace Absa, BMW
The South African Rugby Union (SARU) is in talks to replace two of the main sponsors of its Springboks national team.
Cork GAA agrees lucrative extension with main sponsor
The Cork County Board of the Gaelic Athletic Association has agreed a three-year extension to its partnership with main sponsor Chill Insurance.