HBL banks title sponsorship of Pakistan Super League

The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.

The competition will henceforth be officially known as the HBL Pakistan Super League. The Pakistan Cricket Board and HBL have agreed a three-year deal, which will commence from the inaugural PSL in 2016.

“HBL’s association with Pakistan Super League is another indication of established brands partnering with the league,” Najam Sethi, chairman of the PSL governing council, said.

A host of international stars are set to take part in the 2016 PSL, which will be held in Dubai and Sharjah in the United Arab Emirates from February 4-24.