Financial Services
National Lacrosse League hails landmark Geico deal
North America’s National Lacrosse League has signed a major partnership with US insurance firm Geico.
The deal names Geico as the Official Insurance designation of the NLL.
Glory embraces cryptocurrency with Litecoin deal
Kickboxing league Glory has entered into a partnership with the Litecoin Foundation that will result in Litecoin becoming its Official Cryptocurrency
Conotoxia signs on as first national partner for Poland’s U20 World Cup
Polish fintech brand Conotoxia has signed as the first Official National Supporter of Poland’s 2019 Fifa U20 World Cup.
Mastercard renews Copa America sponsorship, backs Copa Libertadores
Payment services provider Mastercard has expanded its partnership with the South American Football Confederation (Conmebol), adding sponsorship of the Copa Libertadores club competition to its long-term…
Klinc by Zurich taps into NBA Spain’s millennial fanbase
The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned
AIA seals new title sponsor deal with Singapore Premier League
The Singapore arm of pan-Asian insurance firm AIA Group has signed a new title sponsor deal with Singapore’s only professional football league, the Singapore Premier League.
Ferrari teams up with forex broker EightCap
Formula One motor-racing team Ferrari has sealed a sponsorship deal with Australian forex and CFD broker EightCap
Société Générale adds Rugby Africa to sponsorship portfolio
French financial services group Société Générale has entered into a partnership with the Rugby Africa continental governing body.
Colonial Group International backs Cricket West Indies
The Cricket West Indies governing body has signed a wide-ranging sponsorship deal with Colonial Group International
Vasco inks double deal with Global CBB, OdontoCompany
Brazilian Série A club Vasco da Gama has inked two new kit sponsorships ahead of the 2019 season launch.
Santander teams up with Rio Open
Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.
State Farm inks multi-year partnership with Overwatch League
US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports
Westpac ends stadium Naming Rights deal after 20 years
Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.
American Family adds Brewers training complex Naming Rights to stadium deal
American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers
Paysafecard extends ESL backing
Paysafecard, the online prepaid payments brand of Paysafe Group, has extended its partnership with esports company ESL
Visa extends long-term backing of US Ski & Snowboard
Payment services company Visa has signed a long-term extension to its partnership with the US Ski & Snowboard national governing body
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
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Red Bull Racing enters new F1 territory with cryptocurrency partner
Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin