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Glory embraces cryptocurrency with Litecoin deal

Kickboxing league Glory has entered into a partnership with the Litecoin Foundation that will result in Litecoin becoming its Official Cryptocurrency.

Litecoin Foundation is a non-profit organisation registered in Singapore whose mission is to advance Litecoin by developing and promoting state-of-the-art blockchain technologies.

As part of the partnership, terms of which were undisclosed, Litecoin is now accepted as a payment method on Gloryshop.com, the league’s online merchandise platform. As a result, Glory said it becomes the first professional sports league to integrate Litecoin into the end-to-end fan experience.

Glory fans in the US and Europe will soon be able to access exclusive offers, including athlete meet-and-greets, backstage arena tours, limited-edition merchandise and premium in-arena seating. These offers will only be available for purchase at Gloryshop.com with Litecoin.

Additionally, Litecoin will receive global exposure across Glory events, broadcast and social media.

“Glory has a growing worldwide fan base that consists in large part of a younger demographic who are early adopters of technology and conduct much of their lives online – from consuming content to purchasing products,” Charlie Lee, creator of Litecoin and managing director of the Litecoin Foundation, said.

“As Glory continues to grow, tapping into their global audience and educating them about Litecoin through real world use cases can be powerful.”