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Santander teams up with Rio Open

Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.

The Máquina do Esporte website said Santander has signed a three-year contract which will run from this year’s tournament, commencing today (Monday), through to the 2021 edition.

Santander will serve as the top ‘host sponsor’ of the Rio Open, sitting below title sponsor Claro on the sponsorship tree.

The Rio Open is a 500 series event on the men’s ATP Tour and is regarded as South America’s leading tennis tournament.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.