Energy
Tour of Britain secures OVO Energy as title sponsor
UK energy supply company OVO Energy has struck a deal to serve as title sponsor of the Tour of Britain, while sports apparel manufacturer Dare 2b and alcohol-free wine brand Eisberg have extended deals with the series of cycling events.
Total replaces Shell as World Endurance Championship, Le Mans partner
French oil and gas company Total has agreed a five-season deal to become the new official fuel supplier for the World Endurance Championship, along with other motor racing series organised by the Automobile Club de l’Ouest.
Sampdoria sign latest short-term shirt sponsorship
Italian Serie A football club Sampdoria has agreed a shirt sponsorship deal with renewable energy firm Invent.
Feyenoord signs new shirt sponsor
Dutch Eredivisie football club Feyenoord has signed renewable energy company Qurrent as its new shirt sponsor.
Total title sponsors Copa Argentina
French oil and gas giant Total has agreed a deal to title sponsor the Copa Argentina club football knockout tournament.
Aggreko to power World Para Athletics Championships
Temporary power provider Aggreko has agreed a deal to partner this year’s World Para Athletics Championships in London, England.
AFL teams sign shorts sponsors
AFL Aussie rules football teams North Melbourne and St Kilda have signed shorts sponsorship deals with energy company Hello Solar and Hankook Tyres, respectively.
Bordeaux signs new main sponsor, Nice extends with Crédit Agricole
Girondins de Bordeaux has entered into a partnership with Sweetcom Group making the French energy group its main sponsor, while Ligue 1 football rival OGC Nice has extended a deal with national banking group Crédit Agricole.
NRL champions sign new naming-rights sponsor
Australian NRL rugby league team the Cronulla Sharks has announced solar energy company Opal Solar as its new naming-rights partner.
Force India bolsters partnership portfolio
Formula One motor-racing team Force India has agreed a new deal with digital agency Orange Bus and has extended a partnership with Hype Energy.
BP picks Formula One team deals as pillars of portfolio
Oil and gas company BP has made Formula One the centre of its sponsorship portfolio with two team deals for the 2017 season.
Atlético Mineiro signs new kit sponsor
Campeonato Brasileiro Serie A football club Atlético Mineiro has agreed a kit sponsorship deal with Brazilian solar energy company Solatio Energia.
PNG-based Oil Search to sponsor Rugby League World Cup
Oil and gas exploration and development company Oil Search has agreed a deal to sponsor this year’s Rugby League World Cup, which will be co-hosted by Australia, New Zealand and Papua New Guinea.
Constellation renews partnership with United Center, major league duo
US energy supplier Constellation has extended its partnership with the United Center and the arena’s two major league tenants – NBA basketball franchise the Chicago Bulls and NHL ice hockey team the Chicago Blackhawks.
New main sponsor signs on for GAA’s hurling championship
Irish energy supplier Bord Gáis Energy has agreed a deal to become the official sponsor of the Gaelic Athletic Association’s All-Ireland Senior Championship for hurling.
Genoa unveils Eviva as new shirt sponsor
Italian Serie A football club Genoa has announced gas and electricity supplier Eviva as its new main shirt sponsor.
Feníe Energía gets combative with Vuelta deal
Spanish energy company Feníe Energía has agreed a deal to sponsor the Vuelta a España cycling race.
FFHB heads into Handball World Championship with new sponsor
Liquefied petroleum gas supplier Butagaz has entered into a partnership with the French Handball Federation (FFHB).