AFL teams sign shorts sponsors

AFL Aussie rules football teams North Melbourne and St Kilda have signed shorts sponsorship deals with energy company Hello Solar and Hankook Tyres, respectively.

Hello Solar’s branding will feature on North Melbourne’s playing and training shorts until at least 2019 after the two parties agreed an initial three-year deal.

Hankook becomes St Kilda’s first shorts sponsor since 2015. Its logo will feature on the team’s home and away shorts as part of the agreement. The deal, terms of which were undisclosed, marks Hankook’s first foray into AFL sponsorship.

“Hankook have a global interest in sport,” St Kilda’s chief commercial and marketing officer, Christine Finnegan, said. “We’ll be alongside world giants Real Madrid in their sponsorship stable, which is a really encouraging sign of support and faith.

"As a club, we are always striving to be the best so to have such a worldwide giant on our team is a significant boost. They are a company that focuses on constant development, which is a value we share and really appreciate.”