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New main sponsor signs on for GAA’s hurling championship

Irish energy supplier Bord Gáis Energy has agreed a deal to become the official sponsor of the Gaelic Athletic Association’s All-Ireland Senior Championship for hurling.

The three-year deal covers the 2017 to 2019 editions of the competition. Bord Gáis Energy will also serve as the official energy partner of the GAA.

As part of the deal, members of the Bord Gáis Energy Rewards Club will benefit from rewards including tickets for Senior Hurling Championship matches.

Bord Gáis Energy will work with the GAA over the duration of the deal to develop an efficient energy strategy, with smart energy controls and data metering to be introduced at the Croke Park stadium in Dublin and future GAA developments.

Bord Gáis Energy has an existing relationship with the GAA and sponsors the Hurling U-21 All-Ireland Championship and the GAA Legends Tours at Croke Park.

Bord Gáis Energy managing director Dave Kirwan said: “There are two key components to this sponsorship; hurling and our customers. We will work hard to continue to shine a spotlight on hurling over the course of the next three years while also being able to reward our customers with exclusive offers and match access like never before.

“This work will go hand in hand with our sponsorship of the U-21 Championship and the Legends Tour series and we’re very excited about having that link to hurling at all stages in the life-cycle of players. From U-21 to Senior to Legends, Bord Gáis Energy is there every step of the way.”

GAA president Aogán Ó Fearghaill added: “We’ve seen the transformative effect Bord Gáis Energy has had as sponsor of the U-21 Championship. From attendances at games to live television coverage, from all they do on match-day to add to the supporters’ experience to the introduction of the Team of the Year, we have seen fresh ideas, innovation and dedication and we’re excited about now seeing how that will transfer to the senior grade.”