Verivox energises Hertha Berlin’s commercial portfolio

German 1.Bundesliga football club Hertha Berlin has made a new addition to its exclusive partner portfolio after signing a one-year deal with energy comparison website Verivox.

The agreement, brokered by the Sportfive agency, will initially run for the forthcoming 2013-14 season.

Existing exclusive partner Coca-Cola has also agreed a three-year extension to its contract with Hertha. The club last week sealed a new two-year deal with insurance company Direct Line as it prepares to return to the German top division.

Hertha’s exclusive partner portfolio now consists of AirBerlin.com, AOK, Audi, Berliner Volksbank, Carlsberg, Cashpoint, Direct Line, RS2 and Verivox.